Advertainment: Collaborative, intercultural project in advertising
Advertising is a superb medium to study the interconnectedness of language and culture, for it reflects the needs, desires, rites and rituals of the culture that produced it. Since fall 2002, Virginia Tech and the Institut National des Télécommunications have been teaching an intercultural, collabor...
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| Asıl Yazarlar: | , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
APLIUT
2005
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| Konular: | |
| Online Erişim: | https://doi.org/10.4000/apliut.2904 https://hdl.handle.net/20.500.13089/delt https://journals.openedition.org/cahiersapliut/2904 |
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