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Advertainment: Collaborative, intercultural project in advertising

Advertising is a superb medium to study the interconnectedness of language and culture, for it reflects the needs, desires, rites and rituals of the culture that produced it. Since fall 2002, Virginia Tech and the Institut National des Télécommunications have been teaching an intercultural, collabor...

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Principais autores: Johnson, Sharon, Andrews, Avril
Format: Artigo
Sprog:Inglês
Udgivet: APLIUT 2005
Fag:
communication interculturelle
motivation
apprentissage par les tâches
publicité
intercultural communication
advertising
task-based learning (TBL)
Online adgang:https://doi.org/10.4000/apliut.2904
https://hdl.handle.net/20.500.13089/delt
https://journals.openedition.org/cahiersapliut/2904
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