Advertainment: Collaborative, intercultural project in advertising

Advertising is a superb medium to study the interconnectedness of language and culture, for it reflects the needs, desires, rites and rituals of the culture that produced it. Since fall 2002, Virginia Tech and the Institut National des Télécommunications have been teaching an intercultural, collabor...

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Detalles Bibliográficos

Autores principales:	Johnson, Sharon, Andrews, Avril
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	APLIUT 2005
Materias:	communication interculturelle motivation apprentissage par les tâches publicité intercultural communication advertising task-based learning (TBL)
Acceso en línea:	https://doi.org/10.4000/apliut.2904 https://hdl.handle.net/20.500.13089/delt https://journals.openedition.org/cahiersapliut/2904
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