Advertainment: Collaborative, intercultural project in advertising

Advertising is a superb medium to study the interconnectedness of language and culture, for it reflects the needs, desires, rites and rituals of the culture that produced it. Since fall 2002, Virginia Tech and the Institut National des Télécommunications have been teaching an intercultural, collabor...

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Bibliographic Details

Main Authors:	Johnson, Sharon, Andrews, Avril
Format:	Artigo
Language:	Inglês
Published:	APLIUT 2005
Subjects:	communication interculturelle motivation apprentissage par les tâches publicité intercultural communication advertising task-based learning (TBL)
Online Access:	https://doi.org/10.4000/apliut.2904 https://hdl.handle.net/20.500.13089/delt https://journals.openedition.org/cahiersapliut/2904
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