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Communicating Risk Information in Direct-to-Consumer Prescription Drug Television Ads: A Content Analysis

Direct-to-consumer (DTC) television ads for prescription drugs are required to disclose the product’s major risks in the audio or audio and visual parts of the presentation (sometimes referred to as the “major statement”). The objective of this content analysis was to determine how the major stateme...

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Библиографические подробности
Опубликовано в: :Health Commun
Главные авторы: Sullivan, Helen W., Aikin, Kathryn J., Poehlman, Jon
Формат: Artigo
Язык:Inglês
Опубликовано: 2017
Предметы:
Online-ссылка:https://ncbi.nlm.nih.gov/pmc/articles/PMC7325552/
https://ncbi.nlm.nih.gov/pubmed/29125325
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2017.1399509
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