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Communicating Risk Information in Direct-to-Consumer Prescription Drug Television Ads: A Content Analysis
Direct-to-consumer (DTC) television ads for prescription drugs are required to disclose the product’s major risks in the audio or audio and visual parts of the presentation (sometimes referred to as the “major statement”). The objective of this content analysis was to determine how the major stateme...
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| Опубликовано в: : | Health Commun |
|---|---|
| Главные авторы: | , , |
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
2017
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| Предметы: | |
| Online-ссылка: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7325552/ https://ncbi.nlm.nih.gov/pubmed/29125325 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2017.1399509 |
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