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Communicating Risk Information in Direct-to-Consumer Prescription Drug Television Ads: A Content Analysis
Direct-to-consumer (DTC) television ads for prescription drugs are required to disclose the product’s major risks in the audio or audio and visual parts of the presentation (sometimes referred to as the “major statement”). The objective of this content analysis was to determine how the major stateme...
Αποθηκεύτηκε σε:
| Τόπος έκδοσης: | Health Commun |
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| Κύριοι συγγραφείς: | , , |
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
2017
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| Θέματα: | |
| Διαθέσιμο Online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7325552/ https://ncbi.nlm.nih.gov/pubmed/29125325 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2017.1399509 |
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