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Aging and Direct-to-Consumer Prescription Drug Television Ads: The Effects of Individual Differences and Risk Presentation
OBJECTIVES. To determine how individual difference (age, cognition, and hearing) and risk presentation (audio frequency, speed, and organization) variables affect viewing of direct-to-consumer (DTC) prescription drug television ads. METHODS. Participants (N = 1,075) from four age groups across the a...
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| Udgivet i: | J Health Commun |
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| Main Authors: | , , , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
2019
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7342495/ https://ncbi.nlm.nih.gov/pubmed/31012394 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2019.1606364 |
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