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Aging and Direct-to-Consumer Prescription Drug Television Ads: The Effects of Individual Differences and Risk Presentation

OBJECTIVES. To determine how individual difference (age, cognition, and hearing) and risk presentation (audio frequency, speed, and organization) variables affect viewing of direct-to-consumer (DTC) prescription drug television ads. METHODS. Participants (N = 1,075) from four age groups across the a...

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Bibliografiska uppgifter
I publikationen:J Health Commun
Huvudupphovsmän: O’Donoghue, Amie C., Johnson, Mihaela, Sullivan, Helen W., Parvanta, Sarah, Ray, Sarah, Southwell, Brian G.
Materialtyp: Artigo
Språk:Inglês
Publicerad: 2019
Ämnen:
Länkar:https://ncbi.nlm.nih.gov/pmc/articles/PMC7342495/
https://ncbi.nlm.nih.gov/pubmed/31012394
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2019.1606364
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