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Aging and Direct-to-Consumer Prescription Drug Television Ads: The Effects of Individual Differences and Risk Presentation

OBJECTIVES. To determine how individual difference (age, cognition, and hearing) and risk presentation (audio frequency, speed, and organization) variables affect viewing of direct-to-consumer (DTC) prescription drug television ads. METHODS. Participants (N = 1,075) from four age groups across the a...

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Опубликовано в: :J Health Commun
Главные авторы: O’Donoghue, Amie C., Johnson, Mihaela, Sullivan, Helen W., Parvanta, Sarah, Ray, Sarah, Southwell, Brian G.
Формат: Artigo
Язык:Inglês
Опубликовано: 2019
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Online-ссылка:https://ncbi.nlm.nih.gov/pmc/articles/PMC7342495/
https://ncbi.nlm.nih.gov/pubmed/31012394
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2019.1606364
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