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Aging and Direct-to-Consumer Prescription Drug Television Ads: The Effects of Individual Differences and Risk Presentation

OBJECTIVES. To determine how individual difference (age, cognition, and hearing) and risk presentation (audio frequency, speed, and organization) variables affect viewing of direct-to-consumer (DTC) prescription drug television ads. METHODS. Participants (N = 1,075) from four age groups across the a...

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Bibliografiske detaljer
Udgivet i:J Health Commun
Main Authors: O’Donoghue, Amie C., Johnson, Mihaela, Sullivan, Helen W., Parvanta, Sarah, Ray, Sarah, Southwell, Brian G.
Format: Artigo
Sprog:Inglês
Udgivet: 2019
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC7342495/
https://ncbi.nlm.nih.gov/pubmed/31012394
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2019.1606364
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