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The Effect of Including Quantitative Information on Multiple Endpoints in Direct-to-Consumer Prescription Drug Television Advertisements
BACKGROUND: Previous research found that adding a single piece of quantitative information about prescription drug benefits to direct-to-consumer (DTC) ads helps consumers understand how well the drug works. However, drug information often includes quantitative information on multiple benefit outcom...
Αποθηκεύτηκε σε:
| Τόπος έκδοσης: | Med Decis Making |
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| Κύριοι συγγραφείς: | , , , , , |
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
2019
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| Θέματα: | |
| Διαθέσιμο Online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7289316/ https://ncbi.nlm.nih.gov/pubmed/31583947 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0272989X19875946 |
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