The Effect of Including Quantitative Information on Multiple Endpoints in Direct-to-Consumer Prescription Drug Television Advertisements

BACKGROUND: Previous research found that adding a single piece of quantitative information about prescription drug benefits to direct-to-consumer (DTC) ads helps consumers understand how well the drug works. However, drug information often includes quantitative information on multiple benefit outcom...

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Bibliographic Details
Published in:Med Decis Making
Main Authors: Sullivan, Helen W., O’Donoghue, Amie C., Lynch, Molly, Johnson, Mihaela, Davis, Christine, Rupert, Douglas J.
Format: Artigo
Language:Inglês
Published: 2019
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Article
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC7289316/
https://ncbi.nlm.nih.gov/pubmed/31583947
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0272989X19875946
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