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Randomized Study of Placebo and Framing Information in Direct-to-Consumer Print Advertisements for Prescription Drugs
BACKGROUND: Research suggests that quantitative information in direct-to-consumer (DTC) prescription drug ads may be helpful for consumers. PURPOSE: The objective was to examine the effect of adding placebo rates and framing to DTC ads. METHODS: In Study 1, 2,000 Internet panel members with chronic...
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| Publicado no: | Ann Behav Med |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2014
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7370304/ https://ncbi.nlm.nih.gov/pubmed/24682975 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s12160-014-9603-1 |
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