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Communicating Benefit and Risk Information in Direct-to-Consumer Print Advertisements: A Randomized Study
Previous research demonstrated that providing qualitative and quantitative information in a “drug facts box” may help individuals understand prescription drug information in print direct-to-consumer (DTC) advertisements. We sought to determine whether qualitative, quantitative, or a combination of t...
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| Vydáno v: | Ther Innov Regul Sci |
|---|---|
| Hlavní autoři: | , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
2015
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| Témata: | |
| On-line přístup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7337975/ https://ncbi.nlm.nih.gov/pubmed/30222437 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/2168479015572370 |
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