Communicating Benefit and Risk Information in Direct-to-Consumer Print Advertisements: A Randomized Study

Previous research demonstrated that providing qualitative and quantitative information in a “drug facts box” may help individuals understand prescription drug information in print direct-to-consumer (DTC) advertisements. We sought to determine whether qualitative, quantitative, or a combination of t...

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Bibliographic Details
Published in:Ther Innov Regul Sci
Main Authors: Sullivan, Helen W., O’Donoghue, Amie C., Aikin, Kathryn J.
Format: Artigo
Language:Inglês
Published: 2015
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Article
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC7337975/
https://ncbi.nlm.nih.gov/pubmed/30222437
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/2168479015572370
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