Consumers’ Understanding of FDA Approval Requirements and Composite Scores in Direct-to-Consumer Prescription Drug Print Ads

In two studies, we investigated how laypersons perceive the FDA approval process, FDA authority, and the presentation of composite scores in direct-to-consumer (DTC) prescription drug print ads. The first study consisted of four focus groups (N=38) in two cities. Using a semi-structured guide, a mod...

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Detalhes bibliográficos
Publicado no:J Health Commun
Main Authors: O’Donoghue, Amie C., Sullivan, Helen W., Williams, Pamela A., Squire, Claudia, Betts, Kevin R., Willoughby, Jessica Fitts, Parvanta, Sarah
Formato: Artigo
Idioma:Inglês
Publicado em: 2016
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Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7397476/
https://ncbi.nlm.nih.gov/pubmed/27414000
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2016.1179367
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