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Consumers’ Understanding of FDA Approval Requirements and Composite Scores in Direct-to-Consumer Prescription Drug Print Ads
In two studies, we investigated how laypersons perceive the FDA approval process, FDA authority, and the presentation of composite scores in direct-to-consumer (DTC) prescription drug print ads. The first study consisted of four focus groups (N=38) in two cities. Using a semi-structured guide, a mod...
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| Veröffentlicht in: | J Health Commun |
|---|---|
| Hauptverfasser: | , , , , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
2016
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| Schlagworte: | |
| Online Zugang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7397476/ https://ncbi.nlm.nih.gov/pubmed/27414000 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2016.1179367 |
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