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Communicating Risk Information in Direct-to-Consumer Prescription Drug Television Ads: A Content Analysis

Direct-to-consumer (DTC) television ads for prescription drugs are required to disclose the product’s major risks in the audio or audio and visual parts of the presentation (sometimes referred to as the “major statement”). The objective of this content analysis was to determine how the major stateme...

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Detalhes bibliográficos
Publicado no:Health Commun
Main Authors: Sullivan, Helen W., Aikin, Kathryn J., Poehlman, Jon
Formato: Artigo
Idioma:Inglês
Publicado em: 2017
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7325552/
https://ncbi.nlm.nih.gov/pubmed/29125325
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2017.1399509
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