Spoleto: internationalizing a Brazilian franchise of Italian cuisine
Purpose – The purpose of this paper is to show students the problems that a Brazilian franchise in the fast food sector faced while internationalizing its business to Mexico and Spain. Specifically, discuss how the entry mode of master franchise used by Spoleto presented problems to the company’s ma...
Guardat en:
| Publicat a: | Academia. Revista Latinoamericana de Administración |
|---|---|
| Autors principals: | , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Consejo Latinoamericano de Escuelas de Administración
2013
|
| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=71629939005 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|