Modeling the new franchise creation decision: the relevance of behavioral reasons
Purpose: Franchising is one of the fastest-growing operating modes in Brazil. In 2014, the Brazilian Franchising Association reported 2,492 active brands in the country. Some theories with an economic point of view, such as the agency theory, plural forms theory, or scarcity principle, explain why c...
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| Udgivet i: | RAM. Revista de Administração Mackenzie |
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| Principais autores: | , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidade Presbiteriana Mackenzie
2016
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=195448887006 |
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