Modeling the new franchise creation decision: the relevance of behavioral reasons

Purpose: Franchising is one of the fastest-growing operating modes in Brazil. In 2014, the Brazilian Franchising Association reported 2,492 active brands in the country. Some theories with an economic point of view, such as the agency theory, plural forms theory, or scarcity principle, explain why c...

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Detaylı Bibliyografya
Yayımlandı:RAM. Revista de Administração Mackenzie
Asıl Yazarlar: HELDER DE SOUZA AGUIAR, SERGI PAULI, ABRAHAM SIN OIH YU, PAULO TROMBONI DE SOUZA NASCIMENTO
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Universidade Presbiteriana Mackenzie 2016
Konular:
Administración y Contabilidad
Franchisor
Franchising
Decision model
Decision theory
Decision criteria
Online Erişim:https://www.redalyc.org/articulo.oa?id=195448887006
Etiketler: Etiketle
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