Spoleto: internationalizing a Brazilian franchise of Italian cuisine
Purpose – The purpose of this paper is to show students the problems that a Brazilian franchise in the fast food sector faced while internationalizing its business to Mexico and Spain. Specifically, discuss how the entry mode of master franchise used by Spoleto presented problems to the company’s ma...
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| 發表在: | Academia. Revista Latinoamericana de Administración |
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| Principais autores: | , , , |
| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Consejo Latinoamericano de Escuelas de Administración
2013
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| 主題: | |
| 在線閱讀: | https://www.redalyc.org/articulo.oa?id=71629939005 |
| 標簽: |
沒有標簽, 成為第一個標記此記錄!
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