The influence of corporate global mindset on international franchising: a study about Brazilian franchisors
Purpose: This paper aims to investigate the influence of a corporate global mindset and international experience on the internationalization process of Brazilian franchisors. The purpose is to study the role played by global mindset in the internationalization process of franchisors from an emerging...
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| Publicado en: | RAUSP Management Journal |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidade de São Paulo
2020
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=553863219004 https://www.redalyc.org/journal/5538/553863219004/ https://www.redalyc.org/journal/5538/553863219004/html/ https://www.redalyc.org/journal/5538/553863219004/553863219004.epub https://www.redalyc.org/journal/5538/553863219004/movil https://doi.org/10.1108/RAUSP-08-2018-0069 |
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