The influence of corporate global mindset on international franchising: a study about Brazilian franchisors

Purpose: This paper aims to investigate the influence of a corporate global mindset and international experience on the internationalization process of Brazilian franchisors. The purpose is to study the role played by global mindset in the internationalization process of franchisors from an emerging...

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發表在:	RAUSP Management Journal
Principais autores:	Renata Fernandes Galhanone, Thelma Valeria Rocha, Eduardo Eugênio Spers, Fabiano Rodrigues
格式:	Artigo
語言:	Inglês
出版:	Universidade de São Paulo 2020
主題:	Administración y Contabilidad
在線閱讀:	https://www.redalyc.org/articulo.oa?id=553863219004 https://www.redalyc.org/journal/5538/553863219004/ https://www.redalyc.org/journal/5538/553863219004/html/ https://www.redalyc.org/journal/5538/553863219004/553863219004.epub https://www.redalyc.org/journal/5538/553863219004/movil https://doi.org/10.1108/RAUSP-08-2018-0069
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