Spoleto: internationalizing a Brazilian franchise of Italian cuisine
Purpose – The purpose of this paper is to show students the problems that a Brazilian franchise in the fast food sector faced while internationalizing its business to Mexico and Spain. Specifically, discuss how the entry mode of master franchise used by Spoleto presented problems to the company’s ma...
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| 出版年: | Academia. Revista Latinoamericana de Administración |
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| 主要な著者: | , , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Consejo Latinoamericano de Escuelas de Administración
2013
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| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=71629939005 |
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