Spoleto: internationalizing a Brazilian franchise of Italian cuisine
Purpose – The purpose of this paper is to show students the problems that a Brazilian franchise in the fast food sector faced while internationalizing its business to Mexico and Spain. Specifically, discuss how the entry mode of master franchise used by Spoleto presented problems to the company’s ma...
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| Publicado no: | Academia. Revista Latinoamericana de Administración |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Consejo Latinoamericano de Escuelas de Administración
2013
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=71629939005 |
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