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Credibility Elements of eWOM Messages in the Context of Health Care Services. A Romanian Perspective

The purpose of this paper is to investigate the Romanian consumers’ determinants of eWOM messages’ perceived credibility in the context of health care services. We selected a sample of 127 women and we administered a questionnaire. We used the partial least squares to uncover the established relatio...

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Библиографические подробности
Главные авторы: Purcarea, VL, Gheorghe, IR, Petrescu, CM
Формат: Artigo
Язык:Inglês
Опубликовано: Carol Davila University Press 2013
Предметы:
Online-ссылка:https://ncbi.nlm.nih.gov/pmc/articles/PMC3786483/
https://ncbi.nlm.nih.gov/pubmed/24146683
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