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The management of health care service quality. A physician perspective

Applying marketing in health care services is presently an essential element for every manager or policy maker. In order to be successful, a health care organization has to identify an accurate measurement scale for defining service quality due to competitive pressure and cost values. The most widel...

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Detalhes bibliográficos
Publicado no:J Med Life
Main Authors: Bobocea, L, Gheorghe, IR, Spiridon, St, Gheorghe, CM, Purcarea, VL
Formato: Artigo
Idioma:Inglês
Publicado em: Carol Davila University Press 2016
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4863505/
https://ncbi.nlm.nih.gov/pubmed/27453745
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