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Credibility Elements of eWOM Messages in the Context of Health Care Services. A Romanian Perspective
The purpose of this paper is to investigate the Romanian consumers’ determinants of eWOM messages’ perceived credibility in the context of health care services. We selected a sample of 127 women and we administered a questionnaire. We used the partial least squares to uncover the established relatio...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Carol Davila University Press
2013
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3786483/ https://ncbi.nlm.nih.gov/pubmed/24146683 |
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