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The relevance of netnography to the harness of Romanian health care electronic word-of-mouth

Abstract Nowadays, consumers use the computer mediated communication to make purchase decisions on a large variety of products and services. Since health care services are archetypal by nature, consumers in this field are one of the most encountered users of electronic word-of-mouth. The objective o...

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Veröffentlicht in:J Med Life
Hauptverfasser: Bratucu, R, Gheorghe, IR, Radu, A, Purcarea, VL
Format: Artigo
Sprache:Inglês
Veröffentlicht: Carol Davila University Press 2014
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Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4233439/
https://ncbi.nlm.nih.gov/pubmed/25408755
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