Market policy as an innovative element of marketing in the Romanian healthcare services – an approach focused on the patient

The orientation towards one of the marketing policies with a major impact in organizations providing healthcare services, requires a careful analysis of the needs and aspirations of customers, targeting those patients whose needs the service organization can achieve through the existing resources at...

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Bibliographic Details
Published in:J Med Life
Main Authors: Coculescu, BI, Coculescu, EC, Radu, A, Petrescu, L, Purcărea, VL
Format: Artigo
Language:Inglês
Published: Carol Davila University Press 2015
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Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4656948/
https://ncbi.nlm.nih.gov/pubmed/26664466
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