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“The Big WHY”: Philip Morris’s Failed Search for Corporate Social Value
Objectives. We examined Philip Morris USA’s exploration of corporate social responsibility practices and principles and its outcome. Methods. We analyzed archival internal tobacco industry documents, generated in 2000 to 2002, related to discussions of corporate social responsibility among a Corpora...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
American Public Health Association
2012
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3442143/ https://ncbi.nlm.nih.gov/pubmed/22897536 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2011.300619 |
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