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Creating the “desired mindset”: Philip Morris’s efforts to improve its corporate image among women
Through analysis of tobacco company documents, we explored how and why Philip Morris sought to enhance its corporate image among American women. Philip Morris regarded women as an influential group. To improve its image among women, while keeping tobacco off their organizational agendas, the company...
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| Main Authors: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
2009
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| Teme: | |
| Online dostop: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2791497/ https://ncbi.nlm.nih.gov/pubmed/19851947 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/03630240903238800 |
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