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“What Is Our Story?” Philip Morris’s Changing Corporate Narrative
Objectives. We sought to learn how employees reacted to changes in the corporate narrative of Philip Morris Companies (PMC) in the late 1990s and early 2000s. Methods. We analyzed archival internal tobacco industry documents about PMC’s creation of a new corporate story. Results. In response to liti...
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| Publicado no: | Am J Public Health |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
American Public Health Association
2015
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4566529/ https://ncbi.nlm.nih.gov/pubmed/26270280 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2015.302767 |
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