“The Big WHY”: Philip Morris’s Failed Search for Corporate Social Value

類似資料

• “What Is Our Story?” Philip Morris’s Changing Corporate Narrative
  著者:: McDaniel, Patricia A., 等
  出版事項: (2015)
• Creating the “desired mindset”: Philip Morris’s efforts to improve its corporate image among women
  著者:: McDaniel, Patricia A., 等
  出版事項: (2009)
• Altria Means Tobacco: Philip Morris’s Identity Crisis
  著者:: Smith, Elizabeth A., 等
  出版事項: (2003)
• Philip Morris’s Health Information Web Site Appears Responsible but Undermines Public Health
  著者:: Smith, Elizabeth A., 等
  出版事項: (2008)
• “It doesn’t seem to make sense for a company that sells cigarettes to help smokers stop using them”: A case study of Philip Morris’s involvement in smoking cessation
  著者:: McDaniel, Patricia A., 等
  出版事項: (2017)