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“The Big WHY”: Philip Morris’s Failed Search for Corporate Social Value

Objectives. We examined Philip Morris USA’s exploration of corporate social responsibility practices and principles and its outcome. Methods. We analyzed archival internal tobacco industry documents, generated in 2000 to 2002, related to discussions of corporate social responsibility among a Corpora...

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Autori principali: McDaniel, Patricia A., Malone, Ruth E.
Natura: Artigo
Lingua:Inglês
Pubblicazione: American Public Health Association 2012
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC3442143/
https://ncbi.nlm.nih.gov/pubmed/22897536
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2011.300619
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