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Altria Means Tobacco: Philip Morris’s Identity Crisis

Philip Morris Companies, the world’s largest and most profitable tobacco seller, has changed its corporate name to The Altria Group. The company has also embarked on a plan to improve its corporate image. Examination of internal company documents reveals that these changes have been planned for over...

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Détails bibliographiques
Auteurs principaux: Smith, Elizabeth A., Malone, Ruth E.
Format: Artigo
Langue:Inglês
Publié: © American Journal of Public Health 2003 2003
Sujets:
Accès en ligne:https://ncbi.nlm.nih.gov/pmc/articles/PMC1447789/
https://ncbi.nlm.nih.gov/pubmed/12660196
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