Explaining purchase intention in AI-powered e-commerce chatbots: An integrative model of functional, experiential, and credibility drivers

Type of the article: Research Article AbstractArtificial intelligence-based chatbots are increasingly used on e-commerce platforms to improve customer interactions and service efficiency, yet their effectiveness in influencing consumer purchase intentions in emerging markets remains insuffi-ciently...

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Bibliographic Details

Main Authors:	Muinah Fadhilah, Ratih Kusumawardhani, Ambar Lukitaningsih
Format:	Artigo
Language:	Inglês
Published:	LLC "CPC "Business Perspectives" 2026-07-01
Series:	Innovative Marketing
Subjects:	AI chatbots customer satisfaction e-commerce Indonesia PLS-SEM purchase intention
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/24729/IM_2026_03_Fadhilah.pdf
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