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Explaining purchase intention in AI-powered e-commerce chatbots: An integrative model of functional, experiential, and credibility drivers

Type of the article: Research Article AbstractArtificial intelligence-based chatbots are increasingly used on e-commerce platforms to improve customer interactions and service efficiency, yet their effectiveness in influencing consumer purchase intentions in emerging markets remains insuffi-ciently...

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Principais autores: Muinah Fadhilah, Ratih Kusumawardhani, Ambar Lukitaningsih
Format: Artigo
Sprog:Inglês
Udgivet: LLC "CPC "Business Perspectives" 2026-07-01
Serier:Innovative Marketing
Fag:
AI chatbots
customer satisfaction
e-commerce
Indonesia
PLS-SEM
purchase intention
Online adgang:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/24729/IM_2026_03_Fadhilah.pdf
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