Business and Customer-Based Chatbot Activities: The Role of Customer Satisfaction in Online Purchase Intention and Intention to Reuse Chatbots

In the online shopping context, brands aim to achieve a high level of profit by providing better customer satisfaction by using various artificial intelligence tools. They try creating a satisfactory customer experience by creating a system that provides never-ending customer support by using dialog...

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Hlavní autoři:	Doğan Mert Akdemir, Zeki Atıl Bulut
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	MDPI AG 2024-10-01
Edice:	Journal of Theoretical and Applied Electronic Commerce Research
Témata:	chatbot activities customer satisfaction online purchase intention intention to reuse chatbots
On-line přístup:	https://www.mdpi.com/0718-1876/19/4/142
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!