Business and Customer-Based Chatbot Activities: The Role of Customer Satisfaction in Online Purchase Intention and Intention to Reuse Chatbots

In the online shopping context, brands aim to achieve a high level of profit by providing better customer satisfaction by using various artificial intelligence tools. They try creating a satisfactory customer experience by creating a system that provides never-ending customer support by using dialog...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Doğan Mert Akdemir, Zeki Atıl Bulut
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	MDPI AG 2024-10-01
Schriftenreihe:	Journal of Theoretical and Applied Electronic Commerce Research
Schlagworte:	chatbot activities customer satisfaction online purchase intention intention to reuse chatbots
Online-Zugang:	https://www.mdpi.com/0718-1876/19/4/142
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