Purchase intentions for cultural heritage products in E-commerce live streaming: An ABC attitude theory analysis

With the increasing popularity of e-commerce live streaming, understanding purchase intentions for cultural heritage products in this context is crucial, prompting the analysis based on the ABC attitude theory. This study investigates how creative products of intangible cultural heritage influence c...

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Autors principals:	Xu Yingqing, Nurul Ain Mohd Hasan, Farhana Muslim Mohd Jalis
Format:	Artigo
Idioma:	Inglês
Publicat:	Elsevier 2024-03-01
Col·lecció:	Heliyon
Matèries:	ABC theory E-commerce live streaming Consumer satisfaction Purchase intention
Accés en línia:	http://www.sciencedirect.com/science/article/pii/S2405844024025015
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