Purchase intentions for cultural heritage products in E-commerce live streaming: An ABC attitude theory analysis

With the increasing popularity of e-commerce live streaming, understanding purchase intentions for cultural heritage products in this context is crucial, prompting the analysis based on the ABC attitude theory. This study investigates how creative products of intangible cultural heritage influence c...

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Detalhes bibliográficos

Principais autores:	Xu Yingqing, Nurul Ain Mohd Hasan, Farhana Muslim Mohd Jalis
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Elsevier 2024-03-01
coleção:	Heliyon
Assuntos:	ABC theory E-commerce live streaming Consumer satisfaction Purchase intention
Acesso em linha:	http://www.sciencedirect.com/science/article/pii/S2405844024025015
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