THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA
The popularity of social media for business and marketing is on a definite rise. Although researchers are increasingly studying various aspects of SNS (social networking sites) marketing and e-commerce, there are still few studies into the impact of Instagram due to the relatively new nature of the...
Salvato in:
| Autori principali: | , |
|---|---|
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Faculty of Economics, University of Tuzla
2022-05-01
|
| Serie: | Economic Review |
| Soggetti: | |
| Accesso online: | https://er.ef.untz.ba/index.php/er/article/view/31 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|