The Effect of Social Commerce Construct on Consumer Trust and Purchase Intention
This research was motivated by problems related to Social Commerce Construct of e-commerce JD.ID in Indonesia. The negative comments (complaint) and low ratings on the rating and review feature on e-commerce JD.ID leads to a decrease in consumer trust and purchase intention of products at e-commerc...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2020-04-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Assuntos: | |
| Acceso en liña: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1302 |
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