The Trusting Beliefs of Users and the Intention to Continue Making Purchases via Social Commerce
Introduction/Main Objectives: This study aims to examine the influence of a user’s trusting beliefs on the intention to continue making purchases via social commerce. Indonesia is ranked 4th in the world for the most active online users of social media. Thus, it is necessary to investigate the infl...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas Gadjah Mada
2022-01-01
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| Serie: | Journal of Indonesian Economy and Business |
| Soggetti: | |
| Accesso online: | https://journal.ugm.ac.id/v3/jieb/article/view/1402 |
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