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The Trusting Beliefs of Users and the Intention to Continue Making Purchases via Social Commerce

Introduction/Main Objectives: This study aims to examine the influence of a user’s trusting beliefs on the intention to continue making purchases via social commerce. Indonesia is ranked 4th in the world for the most active online users of social media. Thus, it is necessary to investigate the infl...

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Principais autores: Ghina Fitri Ariesta Susilo, Utpala Rani, Siti Afidatul Khotijah
Format: Artigo
Sprog:Inglês
Udgivet: Universitas Gadjah Mada 2022-01-01
Serier:Journal of Indonesian Economy and Business
Fag:
trusting beliefs
continuance intention
making purchase
social commerce
Online adgang:https://journal.ugm.ac.id/v3/jieb/article/view/1402
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