Explaining purchase intention in AI-powered e-commerce chatbots: An integrative model of functional, experiential, and credibility drivers
Type of the article: Research Article AbstractArtificial intelligence-based chatbots are increasingly used on e-commerce platforms to improve customer interactions and service efficiency, yet their effectiveness in influencing consumer purchase intentions in emerging markets remains insuffi-ciently...
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| Egile Nagusiak: | , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
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LLC "CPC "Business Perspectives"
2026-07-01
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| Saila: | Innovative Marketing |
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| Sarrera elektronikoa: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/24729/IM_2026_03_Fadhilah.pdf |
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