The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya

Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence a consumer's purchase decision directly or thr...

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Autors principals:	Fidela Mandasari, Eko Purwanto, Sugeng Purwanto
Format:	Artigo
Idioma:	Inglês
Publicat:	Universitas Trunojoyo Madura 2023-03-01
Col·lecció:	Jurnal Pamator
Matèries:	celebrity, endorser, electronic, word of mouth, trust
Accés en línia:	https://journal.trunojoyo.ac.id/pamator/article/view/19059
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