Celebrity Endorsements And Its Brand Love On Purchase Intention At E-Marketplace

Advertised brands are frequently endorsed by a variety of well-known public figures. The purpose of this study is to investigate the impact of celebrities and brand ambassadors on purchase intentions in the e-commerce marketplace. The method employed is an online survey sent to Indonesian fans via d...

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Hlavní autor:	Catharina Clara
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Universitas Tarumanagara 2023-02-01
Edice:	Jurnal Manajemen
Témata:	brand love; celebrity endorsement; purchase intention; e-marketplace.
On-line přístup:	https://ecojoin.org/index.php/EJM/article/view/1078
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!