Celebrity Endorsements And Its Brand Love On Purchase Intention At E-Marketplace
Advertised brands are frequently endorsed by a variety of well-known public figures. The purpose of this study is to investigate the impact of celebrities and brand ambassadors on purchase intentions in the e-commerce marketplace. The method employed is an online survey sent to Indonesian fans via d...
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
Universitas Tarumanagara
2023-02-01
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| Ráidu: | Jurnal Manajemen |
| Fáttát: | |
| Liŋkkat: | https://ecojoin.org/index.php/EJM/article/view/1078 |
| Fáddágilkorat: |
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