The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya

Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence a consumer's purchase decision directly or thr...

全面介紹

書目詳細資料

Principais autores:	Fidela Mandasari, Eko Purwanto, Sugeng Purwanto
格式:	Artigo
語言:	Inglês
出版:	Universitas Trunojoyo Madura 2023-03-01
叢編:	Jurnal Pamator
主題:	celebrity, endorser, electronic, word of mouth, trust
在線閱讀:	https://journal.trunojoyo.ac.id/pamator/article/view/19059
標簽:	添加標簽 沒有標簽, 成為第一個標記此記錄!