The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya

Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence a consumer's purchase decision directly or thr...

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Hlavní autoři:	Fidela Mandasari, Eko Purwanto, Sugeng Purwanto
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Universitas Trunojoyo Madura 2023-03-01
Edice:	Jurnal Pamator
Témata:	celebrity, endorser, electronic, word of mouth, trust
On-line přístup:	https://journal.trunojoyo.ac.id/pamator/article/view/19059
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!