The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya

Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence a consumer's purchase decision directly or thr...

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Ngā kaituhi matua:	Fidela Mandasari, Eko Purwanto, Sugeng Purwanto
Hōputu:	Artigo
Reo:	Inglês
I whakaputaina:	Universitas Trunojoyo Madura 2023-03-01
Rangatū:	Jurnal Pamator
Ngā marau:	celebrity, endorser, electronic, word of mouth, trust
Urunga tuihono:	https://journal.trunojoyo.ac.id/pamator/article/view/19059
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!