The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya

Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence a consumer's purchase decision directly or thr...

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Bibliografische gegevens

Hoofdauteurs:	Fidela Mandasari, Eko Purwanto, Sugeng Purwanto
Formaat:	Artigo
Taal:	Inglês
Gepubliceerd in:	Universitas Trunojoyo Madura 2023-03-01
Reeks:	Jurnal Pamator
Onderwerpen:	celebrity, endorser, electronic, word of mouth, trust
Online toegang:	https://journal.trunojoyo.ac.id/pamator/article/view/19059
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