HEDONISME KONSUMEN SEBAGAI VARIABEL MEDIATOR ANTARA PEMASARAN DAN PEMBELIAN TIDAK TERENCANA
In a process of purchase, consumers can conduct planned purchase or unplanned purchase behavior. Unplanned purchase behavior, also known as impulsive purcahse behavior, refers to consumers’ response to marketing of product that is not extremely expensive including bakery product. Product and marketi...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Indonésio |
| Опубліковано: |
Institut Pertanian Bogor
2015-01-01
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| Серія: | Jurnal Ilmu Keluarga dan Konsumen |
| Предмети: | |
| Онлайн доступ: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/10019 |
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